Interacting arguments in crisis communication: The influence of message convergence on risk and crisis messages

Abstract By their nature, risks, and crises create uncertainty. This uncertainty causes both discomfort confusion for those seeking to protect themselves loved ones from the threat at hand. As more information is revealed about a risk or crisis, interacting arguments often coalesce reveal points convergence. exploratory study examined relationships among message convergence desire seek additional information, source credibility, severity, perceptions of consistency in response notable food supply. Results indicated that participants viewing content with high had heightened consistency. They did not, however, indicate need further information. These results suggest organizations agencies offering warnings risks can benefit